Fairgame brings a burst of energy to the City of London with an entrance that captivates from the very threshold. Spanning 12 metres wide and 2 metres high, this bespoke Shimmerwalls sequin installation converts the arrival space into an instant brand statement—playful, confident, and unmistakably Fairgame.
The composition features a parade of gold rubber ducks in Gold (GDM06), drifting across a richly layered field of Purple (PUM06) and Red (REM05). Built from 15 mm circular sequins, the surface behaves like a living mosaic—each tile responding to airflow and changing light to create a soft, rippling motion that suits the electric atmosphere of an arcade venue. Guests are greeted by an immersive first impression and a photogenic backdrop that’s made for sharing.
Positioned at the entrance, the wall sets the tone immediately—high-impact colour, kinetic sparkle, and a cheeky motif that mirrors the Fairgame personality. The gold ducks punch through the purple-and-red ground, while the circular sequin facets catch both ambient and directional light to build depth and movement from day through to night. Laser-cut duck motifs placed around the venue extend the narrative, with the sequin wall acting as the central visual anchor that unifies the concept.
As a leading sequin-wall specialist, Shimmerwalls delivered precise colour matching and meticulous layout planning so the motif reads cleanly across the full 12-metre span. The result is a centrepiece that doubles as décor, intuitive wayfinding, and a ready-made photo moment—showing how considered sequin installations can lift brand experience in high-traffic environments.
Thinking about a statement sequin backdrop for your venue or event? Shimmerwalls can translate your brand identity into a vibrant, robust installation that stops people in their tracks.
